Our Story

Dollz Closet is your go-to destination for glamorous, trend-led styles straight off the runway — without the designer price tag.

For a full decade since 2015 we’ve been serving up affordable fashion with serious attitude, making sure our customers always look extra without spending extra.

We work directly with our factories to bring you premium looks at purse-friendly prices, cutting out the middleman and keeping it fair and always paying UK-equivalent wages to our international team.

Backed by influencers and loved by our loyal dollz worldwide, we’re proud to be an online-only brand that makes luxury-inspired fashion accessible to every wardrobe.

Whether you’re dressing to impress or serving looks daily, Dollz Closet delivers that high glam and bossbabe energy every time.

MEET THE OWNER

Hi there! I'm Peter

I started Dollz Closet when I was 17 with £50 and a big dream.

Along with a real love for fashion.

After seeing my friends struggle to find stylish outfits that didn’t cost a fortune I decided to change the game by bringing runway-inspired looks to girls who wanted to slay their day on a budget.

Fast forward to today, Dollz Closet has grown into a 6 figure fashion brand, backed by influencers and loved by thousands of customers across the world.

What started as a side hustle has turned into a full-blown movement.

Peter still keeps it real — working directly with factories, making sure staff are paid fairly, and staying hands-on with every collection. His mission? To make every doll feel confident, glam, and ready to own it.

Built from hustle, driven by passion — this is fashion with heart.
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